What is the purpose of the Google Keyword Planner Tool?
Google keyword planner tool shows the traffic on a particular keyword. This is the upgrade version or part of the Google Adword platform which allows users to analyze and research over the lists of the keyword. The keyword planner is also helpful to choose competitive bids and budgets.
Benefits of Google Keyword Planner:
a): In Research of Keyword:
You can search keyword which is relevant to your services and also use google keyword planner to find additional keywords for your existing promotion.
b): In Historical Statistics:
The keyword planner also helps in statistics, like search volume and decided to use for new or existing promotion.
c): In traffic forecasts:
Estimated conversion and predicted clicks can provide an idea about the performance of keywords for a given bid and budget.
The above forecasts can also guide you about to set bids and budget and all these depends on a variety of factors [discuss later].
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